On this site we spend a lot of time touting Rent Direct’s exceptional ability to help potential tenants find the apartment they are yearning for in New York. That said, a service that is dedicated to helping put NYC apartment rentals on the market without the scourge of broker fees is clearly on the side of both tenants and landlords.
For landlords the whole process amounts to a “straight to market” solution to some rather expensive problems. While the quality of the spaces are vetted it is a fantastic way to circumvent the worst parts of dealing with a real estate agency. In particular the fees are a selling point, but there is also a lot of other controls.
For a landlord, controlling who comes to look at your apartment to rent in Brooklyn and Manhattan is important. You want to be able to vet them just as they want to vet the apartment. In situations with brokers there is often a strong arm process to close as quickly as possible.
Skipping all of that is what Rent Direct is all about. Without favoring any party in particular Rent Direct facilitates a rental quickly but without a lot of the hangups that normally come with the process.